Principles

Pale wooden floors, white walls decorated with silver-framed black and white ads, and cubist glass vases filled with green reeds tied off with raffia creates a pleasant décor for shopping. However, it's the quality apparel that draws in the customers. Offering modern apparel and accessories like handbags, blouses, jackets, and business and casual wear. Principles is geared toward a younger generation of shoppers. Upstairs, petite sizes and shoes are available.